Bangkok (Thailand) – November 1, 2018 – SureStay Plus Hotel by Best Western Sukhumvit 2 recently held a rooftop party in Bangkok to celebrate its first anniversary. The hotel opened in October 2017 to become Best Western Hotels & Resorts’ first SureStay hotel in Asia.
The high-flying event gathered Best Western’s executive team and key industry partners to the hotel’s stunning rooftop, overlooking the Bangkok skyline. Guests, including leading travel agencies, corporate partners and members of the media, were able to enjoy drinks, snacks and networking in a stylish and social ambience, whilst soaking up panoramic views from the impressive top-floor pool deck and bar.
“SureStay Plus Hotel by Best Western Sukhumvit 2 has become hugely popular with visitors to Bangkok since it opened its doors late last year. This is a fantastic new hotel that delivers world-class accommodation and amenities at an exceptionally reasonable price point. Our anniversary party was the perfect way to say ‘thank you’ to all our partners for contributing to the hotel’s success,” commented Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia.
SureStay Hotel Group® was first introduced by Best Western in late 2016, opening up new opportunities in the large yet relatively untapped premium economy and lower-midscale sectors. SureStay Plus Hotel by Best Western Sukhumvit 2 elevates this unique concept with 85 contemporary rooms and a series of premium facilities, including the spectacular rooftop pool and bar.
Best Western will open two more SureStay hotels in Asia in the coming years, including the 108-room SureStay Plus Hotel by Best Western Shin Osaka and 68-room SureStay Hotel by Best Western Vientiane.
About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260